$1.2M last year. 40% margins. Two or three months doing all the heavy lifting. A team you keep losing. Spreadsheets everywhere. Asana and Notion in the graveyard. You already know what's wrong. You just haven't had anyone build the thing.
Not a guess. This is what you told me on the call.
$1.2M is real money. But it's lumpy. $400K, $300K, $200K months carrying the rest. Every monthly Clinical Mastery Week is wrecking your lifestyle, and you're not sure if quarterly is actually better or just less painful.
Opt-ins swing from 5% to 16%. Cost per registrant from $27 to $65. You can't scale ad spend to $40K/month with confidence because you don't know which lever moved the result. The VSL test is sitting in messaging mismatch limbo.
No dashboard. No single source of truth. Client tracking lives in five spreadsheets and your head. You can't tell me right now, without opening three tools, what your show-up rate was last launch.
You fired a setter who lied about 100+ dials. Your closer left because the lead flow was inconsistent. Your VA is solid, but she's a VA, not an operator. You're the bottleneck on every decision because you're the only one who knows everything.
You're using Claude but you're not using it. You know AI is the leverage but you don't have an 80/20 path in. You're a generation behind and you can feel it.
18 to 21 hour days, 7 days a week. $100K of Bedros debt in the rearview. A 16-year-old daughter, a 15-year-old son, wrestling tournaments, reptile expos. Anxiety when you're not working. You don't want a bigger business. You want a business that doesn't need you in it 18 hours a day.
You've tried Asana. You've tried Notion. You've hired a setter, a closer, an ad team. You're not lazy and you're not stupid. You're a generation behind on systems and you've been trying to bolt tools onto a business that doesn't have an operating model yet.
Tools don't fix that. Frameworks do.
You don't need another app. You need a way of thinking about your business that makes the apps work. And someone in the foxhole with you while it gets built.
Three phases. In order. Nothing skipped.
One-on-one deep dive. We find the real constraint, not the symptom, and build your 90-day plan around it. You leave knowing exactly what gets attacked first.
Custom Monday.com operating system. Dashboards, KPIs, client tracking, team scorecards. The spreadsheets go in the trash. Your team can run it.
Biweekly 1:1 in the foxhole. Slack access. Ruthless accountability. Each quarter the OS gets reviewed, the plan gets reset, the wins stack.
No vague promises. Here's exactly what you get.
Week-one deep dive. We map the constraint, set the 90-day plan, and align it to your 3-year target. Future quarters get reviewed and reset inside our regular calls. No extra fee.
Built specifically around your business. Not a template. Not a community workspace. Dashboards for launches, ad performance, client outcomes, and team accountability. Designed for your team to run day-to-day.
Every other week. Just you and me. Working sessions, not status updates. We solve a real problem each call or we don't end the call.
Direct line to me, Monday through Friday, normal working hours. 24-hour response window, usually much faster. Not a community queue. Your channel, your questions, real answers.
Every time you ask how something works, I record a walkthrough video. It goes straight into your Monday workspace. By month six you have a full company training library. Perfect for onboarding future hires.
Every commitment you make on a call gets tracked. If you slip, you'll hear about it. In Slack, in a text, or on the next call. No politeness, no hedging. You hired me to call it out. I will.
Shipped to your door. The same planner I use to run my own businesses. Tactile, intentional, and the antidote to living in tabs all day.
Claude becomes a teammate, not a toy. Prospect research, content repurposing, dashboard analysis, ad copy iteration. You stop being a generation behind in 30 days.
Forget the dashboards for a second. This isn't about your revenue.
Your daughter is 16. Your son is 15. The window for being a present dad isn't open forever. And 18-hour days don't fit through it.
Wrestling tournaments. Reptile expos. The unremarkable Tuesday nights. That's what the business is supposed to pay for. Right now, the business is taking those things away from you instead of giving them back.
I don't build businesses that consume the operator. I build businesses that pay the operator out of the day-to-day. That's the whole point of this engagement.
We're going to work on the harder part too. The anxiety that shows up when you're not working. Systems are easy compared to that. But systems are what make the rest possible.
I've built and operated multiple businesses past 7 figures. I run my own with the same operating system I'd build for you. I'm not a coach selling a course. I'm an operator who happens to take on a small number of clients a year when the fit is right.
You already know me. We've already had the call. You know how I think. The only question is whether you want me on your side of the table for the next six months.
$10,000 today locks in onboarding. The Monday.com buildout, the quarterly planning intensive, and your planner all kick off this week. Coaching at $3,000/month begins 30 days later, once the system is built and the dust has settled.
Start the OnboardingCancel anytime after the first 90 days. No long-term contract.